My initial thought was, as usual "This is SHIT!" It's nigh impossible in any print media if it needs to be scaled down or printed in grayscale. There's just too much going on, it's very restless and undefined. Spacing is crap and the color-blind people will probably get some sort of fit just by glancing it. Oh, and don't even get me started on their so-very-trendy color scheme at their site. Turqois and brown, wow! No one has ever thought of that before!But no, it's not shit. Mostly because it's daring without trying too much. So what if it can't be printed in black & white onto a postmark? Even the very very obvious connection to this can be forgiven, solely on the account of standing out. Almost every logo has a solid, filled area. It's always nice to see something different that doesn't fall into the trap of phoniness. Oh, and the arrangement and scaling of the dots is almost hypnotic if you stare at it for a few minutes at 8 AM with an energy drink still pumping through your veins.
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