Insightful logo

It's monday and I had to get up 0710. If those are not valid reasons to be grumpy I don't know which are. And yet I'm not feeling grumpy at all. In fact, I'm going to be jolly and throw praises around like trebuchet-based web-layouts.

Check out this logo:

One of the very best I've ever seen. Ok, the "futuristic" font is quite bad but my entrails are not trying to escape its vicinity by exiting me through every imaginable oriface. Quiksilver makes clothing and plywood boards for people who want to break them and their bones by hitting their faces and/or limbs to asphalt or icy snow at tremendous speeds. This is all very difficult to explain and it don't make sense to anyone but the people doing that stuff so I'll just move on to the logo.

There's a mountain which symbolises the icy snow, a wave that symbolises the big waves which I forgot from previous chapter: there are also those who like to ride their plywood boards on gigantic waves in countries far away from Finland. If you look at the wave, it's inner curve looks like the head of one of them plywood boards. Ingenious! All the essential bone-breaking elements in one logo. In fact, even that futuristic font has a function now that I think of it. Its tight turns look like all those backwards-bent knees and elbows that are the inevitable consequence of riding plywood boards at speeds mostly associated with dragracing cars.

I mean wow. Not only does this logo please the eye but all its subtle suggestions of breaking your bones must speak directly to the hearts of the people wanting to do so.